Zapier
Connect your apps and automate workflows
Overview
Zapier is the automation backbone of millions of small businesses. It connects over 6,000 apps — from Gmail to Salesforce to Shopify — and lets you build automated workflows (Zaps) without writing a single line of code.
The concept is simple: when something happens in one app, do something in another. A new lead in your CRM triggers a Slack message. A form submission creates a Trello card. A new invoice generates a spreadsheet row. These automations save hours every week.
Zapier has evolved significantly with AI — you can now describe workflows in plain English and Zapier builds them, and AI Steps let you add ChatGPT-powered logic into any automation.
Zapier is the safest first automation tool for any business. The breadth of integrations means you'll almost certainly find every app you use, and the no-code interface makes it genuinely accessible. Start free, automate your first workflow in under 10 minutes.
Scores
Zapier category scores
How it compares overall
Key features
6,000+ Integrations
Connects more apps than any competitor — if you use it, Zapier supports it.
AI Zap Builder
Describe your automation in plain English and Zapier builds it automatically.
AI Steps
Add ChatGPT logic to any workflow — summarise, classify, extract and transform data.
Tables
Built-in database to store and process automation data.
Multi-Step Zaps
Chain multiple actions across multiple apps in a single workflow.
Scheduled Triggers
Run automations on a schedule — daily reports, weekly digests, monthly tasks.
Pricing
Free
- 100 tasks/month
- 5 Zaps
- Single-step Zaps
- Basic apps
Professional
- 750 tasks/month
- Unlimited Zaps
- Multi-step Zaps
- AI features
Team
- 2,000 tasks/month
- Shared workspace
- Premier support
- Advanced logic
Pros & cons
What works
- Most integrations of any automation tool (6,000+)
- No code required — genuinely accessible
- AI workflow builder is excellent
- Reliable with strong uptime
- Free tier covers basic use cases
- Massive template library
What to watch
- Gets expensive at high task volumes
- Complex logic requires higher plans
- Some integrations are shallow
- Slower than direct API integrations
How Zapier compares
| Feature | Zapier | Make | IFTTT |
|---|---|---|---|
| Integrations | 6,000+ | 1,000+ | 500+ |
| Ease of Use | High | Medium | Highest |
| AI Builder | ✓ | ✓ | ✗ |
| Free Tier | 100 tasks | 1,000 ops | ✓ |
| Complex Logic | Good | Excellent | Basic |
Best for
Reviewed: April 2026. Scores and pricing are checked periodically — see our methodology. Pricing can change after publication, so always confirm current plans on Zapier's site before buying.