IFTTT
Simple automation for everyday tasks
Overview
IFTTT pioneered consumer automation with its simple 'if this, then that' model. While Zapier and Make have surpassed it for business complexity, IFTTT remains the best option for simple personal automations and smart home integrations.
Its strength is the breadth of consumer integrations — including smart home devices like Philips Hue, Nest, Ring and Alexa that business tools don't support. For connecting your work tools with your personal life and smart devices, nothing else comes close.
The free tier is genuinely useful, covering up to 5 applets — enough to automate the most common personal workflows without spending anything.
IFTTT is the right tool for simple personal automations and smart home connections. It's not a business automation tool — use Zapier or Make for that. But for connecting your phone, smart devices and personal apps, IFTTT is uniquely capable.
Scores
IFTTT category scores
How it compares overall
Key features
Smart Home
Connect Philips Hue, Nest, Ring, Alexa, Google Home and 700+ devices.
Phone Integration
Trigger automations from phone battery, location, calls and notifications.
Social Media
Automate posting, saving and sharing across Instagram, Twitter and more.
Instant Triggers
Real-time triggers for email, weather, news and app notifications.
Simple Logic
Simple if-then structure anyone can understand and configure.
700+ Services
Connects more consumer apps and devices than any competitor.
Pricing
Free
- 5 applets
- Standard speed
- Basic services
- Mobile app
Pro
- 20 applets
- Faster speed
- Queries
- Multi-action
Pro+
- Unlimited applets
- Fastest speed
- Filter code
- Priority support
Pros & cons
What works
- Easiest automation tool — anyone can use it
- Best smart home device support
- Free tier is genuinely useful
- Great for personal productivity automations
- Unique phone integration triggers
- No technical knowledge required
What to watch
- Limited to two-step automations
- No complex logic or branching
- Much less powerful than Zapier or Make
- Pro required for more than 5 applets
How IFTTT compares
| Feature | IFTTT | Zapier | Make |
|---|---|---|---|
| Ease of Use | Highest | Medium | High |
| Smart Home | Best | Limited | Limited |
| Business Apps | Limited | 6,000+ | 1,000+ |
| Logic Complexity | Basic | Advanced | Advanced |
| Free Tier | 5 applets | 100 tasks | 1,000 ops |
Best for
Reviewed: April 2026. Scores and pricing are checked periodically — see our methodology. Pricing can change after publication, so always confirm current plans on IFTTT's site before buying.