Make
Visual automation for complex workflows
Overview
Make is the automation tool you graduate to when Zapier's limitations start showing. Its visual scenario builder lets you see your entire workflow as a flowchart, making complex multi-branch logic far easier to build and debug.
With 1,000+ app integrations and a generous free tier of 1,000 operations per month, Make offers exceptional value — particularly for businesses with complex automation needs that would cost significantly more on Zapier.
The learning curve is steeper than Zapier, but the payoff is workflows that would be impossible or prohibitively expensive elsewhere.
Make is the better tool for anyone who needs serious automation power. The visual builder makes complex workflows manageable, and the price-per-operation is significantly lower than Zapier. If you're comfortable with a learning curve, Make will reward you.
Scores
Make category scores
How it compares overall
Key features
Visual Canvas
Drag-and-drop scenario builder shows your entire workflow as a clear flowchart.
Advanced Logic
Routers, filters, iterators and aggregators for complex conditional workflows.
Data Transformation
Powerful built-in functions to transform, format and manipulate data mid-workflow.
Webhooks
Instant triggers via webhooks — no polling delays.
Data Stores
Built-in database for storing and retrieving data within scenarios.
Error Handling
Built-in retry logic and error handlers keep workflows running reliably.
Pricing
Free
- 1,000 ops/month
- 2 active scenarios
- 5 min intervals
- Basic apps
Core
- 10,000 ops/month
- Active scenarios
- 1 min intervals
- All apps
Pro
- 10,000 ops/month
- Custom variables
- Priority execution
- Full history
Pros & cons
What works
- Visual builder is genuinely superior for complex workflows
- Most generous free tier of any automation tool
- Advanced logic capabilities
- Excellent value at scale
- Strong data transformation tools
- Active community
What to watch
- Steeper learning curve than Zapier
- Fewer integrations than Zapier
- UI can feel overwhelming initially
- Support slower than Zapier
How Make compares
| Feature | Make | Zapier | IFTTT |
|---|---|---|---|
| Visual Builder | Best-in-class | Basic | None |
| Free Tier | 1,000 ops | 100 tasks | ✓ |
| Complex Logic | Excellent | Good | Basic |
| Integrations | 1,000+ | 6,000+ | 700+ |
| Learning Curve | High | Medium | Low |
Best for
Reviewed: April 2026. Scores and pricing are checked periodically — see our methodology. Pricing can change after publication, so always confirm current plans on Make's site before buying.