Gemini
Google's AI — built into your whole workspace
Overview
Gemini is Google's flagship AI and in 2026 it's genuinely competitive — particularly for businesses already in the Google ecosystem.
Its integration with Gmail, Docs, Sheets, Drive and Calendar sets it apart from every other AI assistant.
The 1 million token context window is the largest available, meaning it can process enormous documents, email threads or datasets in a single session.
If your business runs on Google — Gmail, Docs, Sheets, Drive — Gemini is a no-brainer. The free tier is also the most generous for image generation and web search.
Scores
Gemini category scores
How it compares overall
Key features
Gmail Integration
Drafts, summarises and replies to emails directly inside Gmail.
Google Sheets AI
Analyses data, writes formulas and generates insights inside your spreadsheets.
Image Generation
Imagen model creates high-quality visuals — included on the free tier.
Web Search Built-in
Real-time web access on all tiers — not locked behind a paywall.
1M Context Window
Largest context window — processes entire books or massive datasets.
Voice & Live Mode
Real-time voice conversation with camera input — show it your screen.
Pricing
Free
- Gemini 2.0 Flash
- Web search
- Image generation
- Google Workspace basics
Advanced
- Gemini 2.0 Ultra
- Deep Research
- 1M context
- Full Workspace AI
Business
- Enterprise security
- Admin controls
- Team features
- Priority access
Pros & cons
What works
- Best Google Workspace integration
- Free tier includes image generation and web search
- Largest context window (1M tokens)
- Strong research and fact-checking
- Excellent multimodal capabilities
What to watch
- Less impressive for pure creative writing
- Weaker for complex coding vs ChatGPT
- Not ideal without Google Workspace
- Can feel corporate in tone
How Gemini compares
| Feature | Gemini | ChatGPT | Claude |
|---|---|---|---|
| Free Image Gen | ✓ | ✗ | Limited |
| Web Search (free) | ✓ | ✗ | ✗ |
| Context Window | 1M tokens | 128K | 200K |
| Workspace Integration | Google Native | Plugins | Limited |
| Voice Mode | ✓ | ✓ | ✗ |
Best for
Reviewed: April 2026. Scores and pricing are checked periodically — see our methodology. Pricing can change after publication, so always confirm current plans on Gemini's site before buying.